Influencer Account Director
Core
Senior lead managing complex UK and regional influencer programmes, delivering strategic clarity and operational confidence for iconic brands.
Role type
Senior IC influencer account director
Builds
Influencer campaigns and strategies for major brands (Mars, Coty, Disney, Sky)
Domain
Marketing / Influencer & Creator Economy
Deliverable
product features
Required skills
Influencer marketing strategy, client relationship management, operational planning, creator selection and negotiation, budget management, analytical thinking, team direction
Preferred skills
Understanding of platform behavior, ability to develop scalable frameworks, curiosity about creator culture
Technologies
None stated
Responsibilities
Lead complex influencer programmes and build relationships with clients and partners; Turn objectives and insights into focused strategies; Create operational plans covering milestones and budgets; Guide creator selection, contracting, and delivery; Direct multidisciplinary teams; Connect influencer activity to wider business objectives
Seniority
Senior, hands-on IC