SEM Specialist
Core
Managing paid search campaigns for a leading beauty client to drive consumer engagement and e-commerce optimization.
Role type
Senior Search Engine Marketing (SEM) Specialist
Builds
Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns for beauty brands
Domain
Digital Marketing / Beauty Industry
Required skills
Search Engine Marketing (SEM), Google Ads management, E-commerce optimization, Strategy development, Campaign reporting, Budget management, Keyword analysis, Copywriting
Preferred skills
Web analytics (Google Analytics, Looker), MS Excel, PowerPoint, Word
Technologies
Google Ads, Google Analytics, Looker, YouTube, Performance Max
Responsibilities
Creation and monitoring of Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns; Management and optimization of Google Ads audiences; Strategy, reporting, and campaign optimization; Client communication and cross-agency team collaboration; Monthly billing and budget management.
Seniority
Mid-level, hands-on IC
