Senior Product Marketing Manager
Core
Evolve product marketing into a strategic solution and content engine to drive awareness, preference, and growth for SaaS management, ITAM, and AI spend management solutions.
Role type
Senior Product Marketing Manager (Strategic GTM & Content)
Builds
SaaS management, IT asset management (ITAM), and AI spend management solutions
Domain
Software / Technology / Cloud Management / FinOps
Deliverable
product features
Required skills
Go-to-market (GTM) strategy, market positioning, customer insights synthesis, competitive intelligence, content strategy, analyst relations, sales enablement, AI-assisted content creation, data analysis
Preferred skills
Cloud management, SaaS management, ITAM platforms, product management, direct sales
Technologies
Salesforce, AI tools, BI tools
Responsibilities
Lead end-to-end GTM strategy for new products and features; define differentiated product and solution positioning; build and maintain messaging frameworks; create high-impact assets (demo videos, guides, webinars); manage analyst relations for positive media placement; develop sales and partner enablement materials; analyze pipeline performance to adapt messaging.
Seniority
Senior, hands-on IC