Associate Director, Research & Analytics - Partnerships, Experiential, & Culture
Core
Lead research and analytics projects to inform partnership strategy, valuation, and impact measurement for global marketing clients.
Role type
Senior IC research and analytics lead (partnerships)
Builds
Partnership valuations, performance dashboards, and strategic insights for brand partnerships
Domain
Marketing agency / Sports & Entertainment / Sponsorship
Deliverable
dashboards & analysis
Required skills
Partnership valuation, sponsorship intelligence, secondary research tools, statistical modeling, trend monitoring, team leadership
Preferred skills
Brand measurement, campaign analytics, media performance analysis
Technologies
GWI, YouGov, social listening tools, Microsoft Excel, PowerPoint
Responsibilities
Deliver partnership valuations to support contract negotiation; develop reporting and measurement outputs; lead a small team to execute client projects; monitor sports and entertainment trends; provide strategic recommendations to account teams.
Seniority
Senior, hands-on IC with team leadership
