Account Director (Media)
Core
Lead strategic media planning and operations for complex healthcare accounts, translating business objectives into actionable media recommendations across HCP, DTC, and Payer audiences.
Role type
Senior Account Director (Media Strategy)
Builds
Integrated media strategies and channel architectures for pharmaceutical and healthcare clients
Domain
Healthcare / Pharmaceutical Marketing / Media Planning
Required skills
Strategic thinking, Team leadership, Client relationship management, Media strategy, Omnichannel planning, Budget allocation, Stakeholder management, Data analysis, Presentation skills, Talent development
Preferred skills
Pharmaceutical marketing expertise, Emerging channel knowledge, Agency thought leadership
Technologies
Media research tools, Planning frameworks, Measurement tools, Audience intelligence platforms
Responsibilities
Lead development of audience-centric media strategies, Oversee strategic direction and budget allocation, Partner with analytics and creative teams, Mentor strategy team members, Present strategic rationale to clients, Maintain expertise in healthcare regulations and media landscapes
Seniority
Senior, hands-on IC with people management