Director, Programmatic
Core
Strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels, including planning, client management, and team leadership.
Role type
Senior IC programmatic media director (account management & strategy)
Builds
Strategic campaign plans, client decks, and programmatic campaign executions for client accounts
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic media buying (Search, Display, Video, Social, Mobile), Strategic campaign planning, Client account management, Team leadership (3-5 reports), Proposal development, Campaign performance monitoring, Forecasting
Preferred skills
Interactive media planning, Microsoft Office proficiency, Analytical thinking
Technologies
Programmatic platforms, Microsoft Office
Responsibilities
Direct and manage daily workflow of programmatic campaigns including proposal development, activation, and post-buy recaps; Interface with agency media teams to respond to RFPs and build strategic plans; Review client deliverables for quality; Own development of strategic proposals; Monitor and report on campaign performance; Participate in forecasting exercises; Assist in training and mentoring team members.
Seniority
Senior, hands-on IC with people management