Specialist, Strategy & Analytics
Core
Develop and execute data-driven influencer marketing strategies to connect brands with creators, optimizing campaign performance and driving business growth.
Role type
Specialist, Strategy & Analytics (Influencer Marketing)
Builds
Insight-led influencer campaigns for Fortune 500 brands across Meta, Snap, TikTok, and YouTube
Domain
Influencer marketing, social media strategy, consumer insights
Required skills
Strategic planning, data analysis, social listening, audience segmentation, campaign benchmarking, storytelling, cross-functional collaboration
Preferred skills
Boolean query construction, survey design, quantitative analysis, digital trend forecasting
Technologies
GWI, Netbase, Demographics Pro, StatSocial, Microsoft Office, Google Suite
Responsibilities
Develop campaign strategies grounded in behavioral insights and performance data; Identify trends using social listening and platform analytics; Interpret campaign data to deliver actionable insights and recommendations; Lead post-campaign recap processes; Collaborate with creative teams to develop insight-led narratives
Seniority
Mid-level Specialist (3+ years experience)