Director Digital
Core
Design, lead, and evolve regional digital strategy for brands and markets, integrating Performance, Programmatic, Data, Analytics, Ecommerce, and Digital Media under an omnichannel vision to maximize business impact and ROI.
Role type
Senior strategic director (digital)
Builds
Regional digital agendas and omnichannel consumer experiences
Domain
Digital marketing, advertising, and media technology
Deliverable
product features
Required skills
Digital strategy, Omnichannel marketing, Performance marketing, Programmatic advertising, Ecommerce & Commerce Media, Data & Analytics, Google Analytics, KPI management, ROI optimization, Digital media planning, Team leadership, Client management
Preferred skills
Strategic consulting, Cross-functional coordination, Innovation in digital solutions
Technologies
Google Analytics, Digital measurement tools
Responsibilities
Lead regional digital strategy for multiple markets and brands; Act as strategic leader and consultant for clients and regional teams; Integrate Performance, Programmatic, Ecommerce, Data, and Analytics capabilities; Lead planning, execution, and optimization of digital campaigns; Manage investments, performance, and KPI compliance; Lead multidisciplinary teams to drive operational excellence and innovation; Develop strategic relationships with media, platforms, and technology partners; Coordinate CX, Data, Commerce, Performance, and Media teams to build an integrated consumer vision; Drive business growth through innovative, data-based digital solutions.