Planner, Strategy
Core
Develop and execute media strategy and recommendations for clients, managing plan maintenance, budgets, and vendor analysis.
Role type
Junior media planner and strategist
Builds
Client media plans, strategy documents, and buying specifications
Domain
Digital and cross-channel media advertising
Required skills
Media planning, budget management, vendor analysis, strategy development, data analytics, cross-channel media knowledge
Preferred skills
Agency experience, AI tool proficiency, proprietary software learning
Technologies
Microsoft Suite, MediaTools/Guideline, Nielsen Suite, GWI, Kantar, comScore, Prisma, Mbox, MRI/GfK
Responsibilities
Develop media strategy and recommendations under supervisor guidance; Present media plans and provide plan maintenance including objectives/strategies and updates; Manage flowcharts and budgets for media plan development and maintenance; Review and verify media buys to ensure proper execution; Meet with vendor community to analyze value and applicability of media channels; Prepare and issue buying specs and guidelines to buyers.
Seniority
Junior, entry-level IC