Planning Account Manager
Core
Lead end-to-end planning and delivery of large, multi-channel brand campaigns for Primark across UK and international markets.
Role type
Senior Account Manager (Media Planning)
Builds
Integrated brand campaigns for retail clients
Domain
Media Planning / Retail
Required skills
Integrated campaign planning, media landscape strategy, insight tool usage (TGI, GWI, AdIntel), creative agency management, budget and timeline management, stakeholder relationship building
Preferred skills
Retail industry knowledge, strategic presentation skills, mentoring senior account executives
Technologies
TGI, GWI, AdIntel, brand tracking studies
Responsibilities
Own end-to-end planning and delivery of large, multi-channel brand campaigns; Lead campaign development from insight to activation; Manage creative agency relationships; Build trusted relationships with client brand teams; Oversee and support Senior Account Executives; Manage multiple campaign cycles and priorities
Seniority
Senior, hands-on IC