Media Lead
Core
Lead integrated media strategy for a luxury client, transforming business objectives into innovative media strategies across print, OOH, digital, e-commerce, and video.
Role type
Senior media strategy lead
Builds
Integrated media campaigns and premium media partnerships
Domain
Luxury retail / Premium media
Required skills
Integrated media strategy, Luxury client management, Offline media expertise (print, OOH), Premium publisher relations, Team leadership, Business consulting, Strategic storytelling, Project management, Budget management, Data-driven insights
Preferred skills
International stakeholder management, New business support, Editorial partnership development
Technologies
None stated
Responsibilities
Develop and maintain strategic relationships with local and international client stakeholders; Define integrated media strategies ensuring alignment with business goals and brand positioning; Coordinate and supervise campaign planning and activation across print, OOH, digital, e-commerce, and video; Manage continuous alignment with global teams and adapt to the Italian market; Lead and develop a dedicated team; Evaluate special opportunities and premium editorial partnerships; Manage media budgets and investment logic; Support pitch and new business activities; Promote use of data and proprietary tools for growth opportunities.