Social Strategy Director
Core
Set strategic direction for social and influencer campaigns, connecting brands with culture and driving business impact.
Role type
Senior leadership social strategy director
Builds
Strategic narratives, content frameworks, and new business pitches for major brands
Domain
Marketing, communications, digital business transformation, social media, influencer marketing
Deliverable
product features
Required skills
Social and influencer strategy, stakeholder management, team leadership, commercial awareness, cultural insight, strategic storytelling, cross-functional collaboration, new business development, client relationship management, presentation skills
Preferred skills
Agency environment experience, mentoring strategists, understanding of paid/owned/earned/influencer ecosystems, case study development
Technologies
Marcel (Global AI Platform), Marcel Classes (Learning platform)
Responsibilities
Set and lead strategic direction for social and influencer across priority clients and new business opportunities. Raise the strategic standard by shaping insight-led narratives. Partner with senior client, creative, media, and production leads. Lead, mentor, and develop strategists and team members. Drive growth by identifying strategic opportunities and contributing to new business pitches. Represent Influential's social capability across Publicis Groupe.
Seniority
Senior, hands-on IC with leadership responsibilities