Media Planner / Senior (Network & Operations)
Core
Prepare media recommendations, channel strategies, and campaign forecasts to support integrated media plans across digital and offline channels.
Role type
Senior media planner (account management)
Builds
Integrated media plans and campaign execution for client brands
Domain
Digital marketing and traditional media
Deliverable
product features
Required skills
Media planning, audience research, campaign forecasting, performance analysis, client relationship management, project management
Preferred skills
Data interpretation, industry trend analysis
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Prepare media recommendations and channel strategies, conduct audience and market research, monitor campaign performance and provide optimization recommendations, ensure accurate campaign launch with activation teams, deliver regular reporting and post-campaign analysis.
Seniority
Mid-level (1-3 years experience)