Media Planner
Core
Develop media plans to deliver client objectives by analyzing marketing and human insight data to determine advertising needs and allocate budgets across media channels.
Role type
Junior media planner (IC)
Builds
Media plans, campaign performance reports, and billing documentation for client brand groups.
Domain
Digital and traditional media advertising
Required skills
Media planning, budget allocation, multi-media strategy, data analysis, media research utilization, financial tracking, negotiation, MS Excel, media planning systems (DDS, Prisma)
Preferred skills
Degree in advertising/marketing/business, experience with syndicated media resources
Responsibilities
Gather and analyze marketing, client, industry, competitive, and human insight data to determine advertising needs; Analyze media alternatives and make multi-media recommendations to best allocate budgets; Create, update, and maintain key media planning documents and track plan changes; Ensure quality control and adherence to media plan objectives; Present plans to the client brand group; Maintain relationships with media suppliers and external agency partners; Participate in account status meetings and the billing/financial process.
Seniority
Junior, 1-2 years experience