Strategic Account Manager
Core
Supervise digital campaign management and optimization across media buying platforms to ensure correct implementation and performance for client brands.
Role type
Senior Strategic Account Manager (Performance Marketing)
Builds
Optimized digital media campaigns and processes for global brands
Domain
Digital Performance Marketing / Public Relations
Required skills
Google Ads, Meta Ads, DV360, TikTok, LinkedIn Ads, campaign naming conventions, UTM construction, on-page SEO optimization, data interpretation, QA processes
Preferred skills
AI platform experience, e-learning utilization
Responsibilities
Advise and supervise operations/trading teams on campaign implementation and optimization; Create and improve internal and external unit processes; Provide advisory to planning teams on critical client campaigns; Conduct account audits; Monitor campaigns and make adjustments to meet objectives; Perform QA on operations team functions; Support implementation team queries regarding platform handling and human resources; Ensure compliance with company processes, policies, and procedures locally and regionally.