Associate Director, Analytics
Core
Lead analytics strategy and measurement for healthcare challenger brands, delivering insights on B2B behavioral customer data to drive marketing effectiveness.
Role type
Senior IC analytics director (marketing analytics)
Builds
Go-to-market analytics products, measurement plans, and strategic insights for healthcare clients
Domain
Healthcare marketing analytics
Deliverable
dashboards & analysis
Required skills
B2B behavioral customer data analysis, Tableau/Power BI architecture, quantitative analysis, ROI modeling, customer segmentation, retention analysis, lifetime value analysis, cross-channel analysis, media mix modeling, strategic insight development
Preferred skills
Business development, team management, brand planning
Technologies
Tableau, Power BI
Responsibilities
Develop measurement plans, create and adapt go-to-market analytics products, provide guidance on client insights, train teams on analysis tools, conduct career growth conversations, manage direct reports, scope and sell new projects, translate proposals into work plans, present results to stakeholders
Seniority
Senior, hands-on IC with management responsibilities