Business Data Analyst
Core
Ensuring correct implementation, measurement, and analysis of client digital campaign data to optimize campaign performance.
Role type
Business Data Analyst
Builds
Dashboards and reports based on client-defined KPIs
Domain
Performance Marketing / Digital Advertising
Deliverable
dashboards & analysis
Required skills
Data extraction and analysis, Dashboard design, Quality control, Campaign monitoring, Measurement planning, Adtech/Martech implementation, Microsoft Office Advanced, Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, DV360, Data Studio, Datorama, Power BI, Tableau
Preferred skills
Intermediate English
Responsibilities
Extract and analyze data to identify insights and improvement opportunities; Design and create dashboards and reports based on client KPIs; Perform quality control on all deliverables; Monitor client digital campaign results; Design measurement plans for digital campaigns and websites; Generate consumption alerts and monitor ad servers; Implement adtech or martech tools; Ensure compliance with company processes and policies.
