Connected Measurement Lead
Core
Lead expert role owning and evolving the Connected Measurement framework to link marketing initiatives with business outcomes using MMM, attribution, and experiments.
Role type
Senior IC marketing measurement lead
Builds
Scalable measurement models and KPI frameworks for client campaigns
Domain
Marketing analytics and measurement
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), attribution modeling, experimental design (A/B, lift studies), statistical analysis, KPI framework development, cross-functional leadership, strategic advisory, AI integration in measurement
Preferred skills
Experience with Connected Identity, Marketing Mix Modeling (MMM), attribution, experimental measurement (A/B, lift studies), statistical analysis, cross-functional leadership, strategic advisory, AI integration in measurement
Technologies
Marketing Mix Modeling (MMM), attribution, Connected Identity, AI platforms
Responsibilities
Own and evolve the Connected Measurement offering to connect marketing efforts with business results. Define and coordinate KPI frameworks for clients, ensuring traceability from business goals to activities. Develop methodology and logic for how different KPIs interconnect. Act as a leading expert and strategic advisor to client teams and senior decision-makers. Collaborate across Strategy, Data & Analytics, Insight, Media, PR, and Leo to ensure consistent measurement logic. Build scalable, reusable measurement models and processes. Lead method development by exploring how AI can fundamentally change measurement.
Seniority
Senior, hands-on IC
