Director, Integrated Strategy
Core
Architect of integrated creator strategy for select Luxury/Prestige Brand Clients, serving as the trusted strategic advisor and day-to-day client lead to drive efficiencies and maximize value from Paid Creator and the Advocacy & Influence ecosystem.
Role type
Senior IC Director, Integrated Strategy
Builds
Integrated creator marketing programs and strategies for luxury beauty brands
Domain
Luxury beauty / Influencer marketing / Creator economy
Required skills
Integrated creator strategy, Account management, Business development, Cross-functional collaboration, Data-informed strategic planning, Team mentorship, Luxury brand experience, Social platform expertise, Analytics translation
Preferred skills
Experience in Paid Media, Public Relations, Affiliate Marketing, eCommerce, Brand Strategy, Audience Strategy, Emerging Media & Technology
Technologies
Captiv8, Traackr, CreatorIQ, Tagger, Sprinklr, Sprout, Talkwalker, Buffer, Power BI, Tableau, Infegy, Comscore, Shareablee, Demographics Pro
Responsibilities
Serve as the main point of contact for Brand Client(s) across creator marketing programs. Partner with Brand Client Lead(s) and stakeholders to influence strategic direction and lead strategic A&I planning. Oversee multiple workstreams ensuring excellence and cross-functional collaboration. Translate brand priorities into actionable creator-first strategies. Develop and guide integrated creator strategy including creator mix, platform approach, and content direction. Translate reporting outputs into actionable insights and strategic recommendations. Manage and mentor team to grow the next generation of strategic leaders.
Seniority
Senior, hands-on IC with management responsibilities