Media Planner
Core
Develop and execute creative media solutions, manage plan execution and budgets, and build audience recommendations for a diverse portfolio of clients.
Role type
Media Planner
Builds
Media plans and audience recommendations for client campaigns
Domain
Advertising and Digital Media
Required skills
Media planning, audience insights, vendor proposal evaluation, media buying, trafficking, pre- and post-buy analysis, mentoring
Preferred skills
Experience with Snap, TikTok, and Google Ads platforms
Technologies
MRI Simmons, Comscore, Nielsen, Vivvix, Pathmatics, Mediaocean, Prisma, Google Analytics, Google Campaign Manager, Google Campaign Manager 360, Meta, Twitter, Snap, TikTok, Google Ads
Responsibilities
Develop and execute creative media solutions based on client needs; Steward execution of plans, goals, and budgets; Consult industry research and resources to develop rich audience insights to inform plan recommendations; Build audience recommendations using syndicated tools, such as MRI Simmons; Evaluate vendor proposals/working with internal buying teams to facilitate media buys; Stay current on industry trends and content; Conduct/present pre- and post-buy media analyses; Communicate/meet with clients to facilitate development and execution of plans; Manage the trafficking of assets; Mentor and develop junior team members, and supporting supervisor with day-to-day tasks
Seniority
Mid-level (2 years experience required)