Senior Associate, Programmatic
Core
Strategic planning and execution of programmatic media campaigns for healthcare clients, combining insights generation with tactical implementation.
Role type
Senior Associate, Programmatic Media Planner
Builds
Online media campaigns (performance, audience-based, remarketing) and client reporting
Domain
Digital Media / Healthcare
Required skills
Programmatic bid management, Campaign optimization, Client relationship management, Digital media planning, Analytics, Project management, Microsoft Excel (complex functions), Risk management
Preferred skills
Interactive media buying, QA procedures, Forecasting
Technologies
DMP, DSP, Ad-verification services, Third-party data providers
Responsibilities
Develop and communicate digital strategies and tactical approaches for campaigns; Execute, manage, and optimize online media campaigns; Build and maintain client relationships; Create proposals and client decks; Oversee delivery of creative assets and insertion orders; Collaborate with analytics and media partners for reporting; Troubleshoot campaign issues and manage QA processes; Coach and educate Associates; Manage the tech stack including DMP and DSP partners; Monitor campaign performance and manage forecasts.
Seniority
Mid-level, hands-on IC with mentorship responsibilities