Vice President, Engagement Strategy
Core
Senior strategic leader translating customer, category, and channel insights into clear engagement strategies and experience frameworks for healthcare brands.
Role type
Senior IC engagement strategy leader
Builds
Integrated engagement programs connecting brand objectives to meaningful experiences across the customer journey
Domain
Healthcare marketing / Pharmaceutical marketing
Deliverable
product features
Required skills
Customer journey development, behavioral insights, channel planning, communications strategy, content strategy, integrated experience design, qualitative and quantitative research synthesis, stakeholder management, strategic storytelling, cross-functional leadership
Preferred skills
Healthcare or pharmaceutical marketing experience, experience leading integrated strategy across healthcare professional and patient audiences, experience partnering directly with senior clients
Technologies
CRM, digital platforms, social media, paid media, point-of-care systems, field force tools
Responsibilities
Lead development of integrated engagement strategies across HCP, patient, caregiver, and payer audiences; Define customer journeys, behavioral barriers, and channel roles; Translate brand strategy into actionable communication and experience recommendations; Direct and synthesize research and market intelligence; Lead senior-level client presentations and strategic workshops; Mentor junior strategists and evolve engagement tools
Seniority
Senior, hands-on IC with strategic leadership