Associate Media Director, Digital
Core
Senior strategic leader and digital champion for the Lexus Dealer Association, bridging high-level strategy with tactical execution for digital media plans.
Role type
Senior IC Associate Media Director (Digital)
Builds
Holistic cross-channel media plans and digital media strategies for luxury automotive clients.
Domain
Digital Media & Advertising
Required skills
Strategic planning, team leadership, budget forecasting, financial reconciliation, client presentation, ad-tech evaluation, vendor management, process improvement, cross-channel integration
Preferred skills
Experience with broadcast, print, and OOH media
Technologies
MediaOcean (OX), Mediatools/Guideline, Prisma, CMR, IMS, MRI/Simmons, Microsoft Excel, PowerPoint
Responsibilities
Lead strategic development and execution of digital media plans across multiple markets. Supervise and mentor a team of digital supervisors and planners. Oversee financial health of digital accounts including budget forecasting and reconciliation. Act as a senior point of escalation for internal teams and external media partners. Champion digital innovation by evaluating emerging media and ad-tech partners. Lead high-level client presentations and translate complex data into strategic narratives. Collaborate with Integrated AMDs to weave digital strategies into holistic campaigns.
Seniority
Senior, hands-on IC with mentorship responsibilities