Associate - Philadelphia
Core
Entry-level role supporting the creation, management, and stewardship of client media plans and investments in the advertising industry.
Role type
Associate (Media Planning & Buying)
Builds
Client media plans, tactical decks, insertion orders, and campaign execution reports.
Domain
Advertising / Media Buying
Deliverable
product features
Required skills
Media negotiation, RFP evaluation, campaign project management, insertion order generation, post-campaign reconciliation, data analysis with Excel, presentation skills, vendor relationship management
Preferred skills
Understanding of consumer behavior, familiarity with AI tools for drafting and summarizing, adaptability to emerging technologies
Technologies
Microsoft Excel, PowerPoint, AI tools
Responsibilities
Participate in team brainstorms for plan development; negotiate rates and evaluate RFPs; create media plans and tactical decks; manage campaigns from proposal to end date; generate insertion orders and trafficking; compile post-launch proof of placement; handle billing reconciliation; meet with vendors to cultivate relationships.
Seniority
Entry-level, training program participant