VP, Media (Cross-Channel Investment)
Core
Senior investment leader shaping a unified media investment strategy across U.S. and international markets for a large multi-market client business.
Role type
VP, Cross-Channel Investment (Senior IC)
Builds
Unified media investment portfolios and strategic alignment across planning, activation, and optimization.
Domain
Digital Marketing / Media Buying / Advertising
Required skills
Cross-channel investment strategy, senior team leadership, cross-market complexity management, client advisory, budget stewardship, risk management, strategic facilitation, commercial judgment, emerging media trend analysis
Preferred skills
Experience with media systems and buying methods, contract operations, governance frameworks
Technologies
Media planning systems, buying platforms, analytics tools
Responsibilities
Lead integrated investment strategy across U.S. and international markets; Guide cross-channel investment decisions evaluating tradeoffs on budgets and performance; Act as primary investment advisor to clients translating complexity into actionable recommendations; Establish standards for investment quality and cross-market consistency; Foster a culture of strategic thinking and collaboration; Champion testing agendas and emerging media opportunities
Seniority
VP, Senior Leadership