Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends for media placement.
Role type
Junior media planning analyst
Builds
Media strategies, budget plans, reach/frequency deliveries, and client presentation materials
Domain
Digital and traditional media advertising
Required skills
Media planning, budget management, data analysis, consumer insight interpretation, reporting, slide deck creation
Preferred skills
Experience with Lumina, Media Tools, Tardiis, NMI, MRI, GWI
Technologies
Lumina, Media Tools, Tardiis, NMI, Google Campaign Manager, Data Studio, MRI, GWI, Microsoft Excel
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools; Provide updates for all recurring budgeting needs; QA and update flowcharts and budget documents; Support strategy team with reach and frequency deliveries; Provide audience and consumer insight data from syndicated tools; Provide monthly global tracking updates; Support in building charts and slides for client presentations; Review monthly billing against budget documents; Update weekly TV goals based on the latest budget and flighting.
Seniority
Junior, entry-level IC