Account Director
Core
Lead local marketing advertising implementation and strategy for Buick and GMC brands, serving dealer groups and regional sales management.
Role type
Senior Account Director (Automotive Retail Marketing)
Builds
Local Market Advertising campaigns, media plans, and client presentation materials for General Motors dealerships.
Domain
Automotive retail marketing and advertising
Required skills
Agency account management, budgeting, media planning, public speaking, strategic thinking, leadership, project management, vendor relations
Preferred skills
Automotive advertising experience, retail advertising knowledge, Go-To-Market implementation
Technologies
Microsoft Office Suite
Responsibilities
Supervise day-to-day implementation of Local Market Advertising (LMAs), develop strategy and media plans with agency teams, present marketing needs to Dealer Advisory Boards, orchestrate integration of marketing disciplines, represent client with vendors and at events.
Seniority
Senior, hands-on IC with leadership responsibilities