Associate Director, Audience Strategy & Insights
Core
Lead the development of audience-led strategies connecting business objectives with marketing, media, and customer experience outcomes.
Role type
Senior IC strategy & insight lead
Builds
Integrated marketing and media strategies for B2C and B2B clients
Domain
Media, marketing, and audience strategy
Deliverable
product features
Required skills
Strategy, audience insight, media planning, analytics, market research, audience segmentation, behavioral insights, identity solutions, stakeholder management, presentation skills
Preferred skills
Consulting experience, data-driven approaches, commercial acumen
Technologies
Audience research tools, market research tools, identity solutions
Responsibilities
Lead development of audience-led strategies; translate research and data into strategic recommendations; champion audience thinking across planning processes; drive adoption of audience capabilities in EMEA markets; partner with cross-functional teams; facilitate workshops and stakeholder engagements; define success measures and evaluate impact.
Seniority
Senior, hands-on IC