Media Planner
Core
Develop strategic media plans, execute integrated campaigns, and optimize performance across digital and traditional channels for auto and consumer brands.
Role type
Junior media planner (IC)
Builds
Integrated marketing campaigns for national and global auto clients
Domain
Advertising / Media Planning
Required skills
Strategic media planning, budget management, audience research, consumer insights analysis, competitive analysis, campaign execution, performance monitoring, reporting, client meeting participation
Preferred skills
Excel, PowerPoint, Google Campaign Manager, Meta Ads Manager, DV360, Numeris, Comscore
Technologies
Google Campaign Manager, Meta Ads Manager, DV360, Numeris, Comscore
Responsibilities
Assist in developing strategic media plans aligned to client objectives, budgets, and KPIs; Build and maintain media flowcharts, budget trackers, and campaign timelines; Conduct audience research, consumer insights analysis, and competitive reviews; Coordinate with investment/buying teams to ensure seamless campaign launches; Monitor pacing, delivery, and performance, flagging optimization opportunities; Prepare campaign recaps, reporting decks, and post-buy analyses
Seniority
Junior, 1-3 years experience