Senior Associate, SEO SEM
Core
Key support resource for the Search team, assisting with tactical outputs like keyword research, campaign setup, monitoring, and performance analysis for client online search campaigns.
Role type
Associate Search Media Specialist
Builds
Paid search (SEM) campaigns and search media execution
Domain
Digital Marketing / Search Engine Optimization
Required skills
Keyword research, Excel proficiency, Campaign setup, Performance reporting, Budget management, Bid adjustments, Metric calculations (CPC, CPA, CTR), Data analysis
Preferred skills
Digital marketing basics, SEO/SEM concepts, Agency procedures knowledge
Technologies
Microsoft Office Suite, Bid management platforms, Analytics platforms
Responsibilities
Research keywords and target audience, Assist with search keyword and content recommendations, Pull performance reports and provide insights, Execute campaign set-up including asset uploading and tagging, Monitor paid search performance daily, Adjust budgets and bids to hit KPIs, Communicate campaign adjustments based on trends
Seniority
Associate, entry-level support