Senior Strategist, Digital
Core
Senior strategist shaping breakthrough digital campaigns, influencer programs, and social media strategies for high-profile consumer brands.
Role type
Senior IC digital strategist (influencer & social)
Builds
Influencer programs, organic social content, and integrated earned media campaigns for consumer brands
Domain
Consumer marketing, influencer marketing, social media
Deliverable
product features
Required skills
Influencer marketing strategy, social media strategy, data analysis, cultural trendspotting, client presentation, team mentorship, AI tool integration
Preferred skills
Paid social integration, cross-agency collaboration, luxury/premium brand experience
Technologies
Instagram, Facebook, TikTok, Pinterest, YouTube, analytic tools
Responsibilities
Develop and execute organic social programs and content calendars; manage large-scale paid influencer programs; analyze activation performance and provide real-time optimization; present data-driven insights and campaign plans to clients; mentor junior team members; stay current on digital trends and integrate AI tools into workflows.
Seniority
Senior, hands-on IC with mentorship duties