Planner, Media Planning
Core
Develop and execute strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
Role type
Junior media planner
Builds
Strategic media plans and campaign performance reports
Domain
Advertising and media buying
Required skills
Media strategy development, channel allocation, post-campaign reporting, financial tracking, data analysis, strategic thinking
Preferred skills
Experience with Prisma, Vividata, GWI, Google Insight Finder, Reach Planner
Technologies
Prisma, Vividata, GWI, Google Insight Finder, Reach Planner, MS Excel, MS Word, MS PowerPoint
Responsibilities
Create strategic media plans across multiple channels, evaluate media alternatives and provide recommendations, track campaign performance and optimize based on insights, generate performance reports and manage budgets, present strategies and insights to clients, stay ahead of industry trends and refine media strategies
Seniority
Junior, 1-2 years experience