Senior Copywriter
Core
Develop original campaign ideas and creative concepts for Toyota, transforming strategic insights into smart, entertaining, and culturally relevant work across broadcast, social, audio, content, OOH, and POS channels.
Role type
Senior Copywriter (Broadcast & Integrated Marketing)
Builds
Integrated marketing campaigns for Toyota's national sales events and brand initiatives.
Domain
Automotive marketing / Broadcast advertising
Required skills
Broadcast campaign development, copywriting, storytelling, comedic instincts, cross-platform content adaptation, production collaboration, strategic translation
Preferred skills
Conceptual thinking, portfolio of memorable ideas, understanding of business challenges behind creative
Technologies
Broadcast production tools, social media platforms, OOH/POS media systems
Responsibilities
Develop original campaign ideas and creative concepts; Write copy across broadcast, social, audio, content, OOH, and POS channels; Collaborate with creative, strategy, production, and account teams; Present work to creative leadership and clients; Push beyond the brief to uncover innovative solutions
Seniority
Mid-Senior, hands-on IC