Senior Associate, Strategy (Media Planning)
Core
Assists the Strategy team in selecting media channels and programs based on established strategic media approaches for health and wellness clients.
Role type
Senior Associate, Strategy (Media Planning)
Builds
Media plans, strategic presentations, and operational trackers for pharmaceutical and health clients.
Domain
Health media / Pharmaceutical advertising
Required skills
Media planning and buying process knowledge, Media research tools proficiency, Microsoft Office Suite (Excel, PowerPoint), Data analysis, Strategic presentation development, Cross-functional collaboration
Preferred skills
HCP or pharmaceutical industry experience, Media optimization software knowledge
Technologies
Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F, Pathmatics, Mbox, GWI
Responsibilities
Assist in developing media plans and strategic presentations; Manage tasks across multiple accounts and campaigns; Gather and analyze audience insights and competitive data; Own and maintain media Flowcharts and Creative Asset Trackers; Respond to client requests and provide clear communication.
Seniority
Associate, foundational expertise building