Manager, Commerce Media
Core
Manage strategic components of integrated Shopper Marketing campaigns for major retail clients, leading a team of analysts to drive performance on Amazon, Walmart, and other retailer platforms.
Role type
Manager, Commerce Media (Shopper Marketing)
Builds
Integrated Shopper Marketing campaigns and media strategies for retail clients
Domain
Digital Media / E-Commerce / Retail
Required skills
Media planning and buying, SEM/e-Commerce/Shopper Marketing, team leadership, client relationship management, data analysis, campaign optimization, budget allocation, RFP management, media strategy development, vendor management, attribution modeling, generative AI tools
Preferred skills
Hands-on self-serve expertise on Amazon/Walmart, familiarity with media research tools (Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor), campaign automation tools (Skai/Kenshoo, Pacvue), prompt-based interaction with generative AI
Technologies
Amazon, Walmart, Criteo, Target, Kroger, Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor, Skai (Kenshoo), Pacvue, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Lead a team of Sr Analysts and Analysts to establish performance metrics and report results; Serve as primary contact for clients and attend client meetings; Develop display strategies and analyses including keyword recommendations and day-parting; Oversee daily search campaign monitoring, optimization, and testing; Establish and drive paid shopper marketing best practices; Lead retailer and vendor RFPs with audience targeting strategy; Oversee performance forecasts and budget allocations; Write and deliver media strategies and translate them into final recommendations; Maintain quality assurance for campaign executions; Foster relationships with internal and external teams; Contribute to Commerce COE for capability development.
Seniority
Manager, hands-on IC with team leadership