Senior Manager (Performance)
Core
Senior Manager driving regional digital media, performance marketing, and digital transformation across Asia Pacific markets.
Role type
Senior Manager, Performance Marketing & Digital Strategy
Builds
Regional digital operating frameworks, performance marketing strategies, and audience activation programs
Domain
Digital Marketing, Performance Media, Data Strategy
Deliverable
product features
Required skills
Regional digital strategy, Performance marketing optimization, First-party data strategy, Audience segmentation, Platform partnership management, Measurement frameworks, Campaign governance, Thought leadership, Stakeholder management, Cross-market leadership
Preferred skills
Experience with emerging media, Data analytics, Privacy-compliant marketing practices
Technologies
Google, Meta, TikTok, LinkedIn, DV360, The Trade Desk, DSPs
Responsibilities
Lead regional digital and performance marketing strategy across paid media channels; Own performance marketing strategy, planning frameworks, and optimization approaches; Partner with data teams to maximize first-party and third-party audience data usage; Build and manage strategic relationships with key digital platform partners; Establish and maintain regional digital operating standards and governance structures; Lead the development and execution of regional learning agendas and capability building programs.
Seniority
Senior, hands-on IC with strategic leadership
