Senior Communications Planner
Core
Planning and purchasing offline and online advertising campaigns for a pharmaceutical client across international markets, including media strategy development and client service.
Role type
Senior media planner (pharmaceutical)
Builds
Integrated ATL, digital, and BTL media campaigns for global pharmaceutical clients
Domain
Media planning and buying in the pharmaceutical industry
Required skills
Media planning and buying, 360 campaign planning, media strategy development, market analysis, consumer insights analysis, data analysis, Excel proficiency, client presentation skills
Preferred skills
Strategic media planning experience, trend analysis in media communication
Technologies
Excel
Responsibilities
Plan and purchase offline and online advertising campaigns, select media channels and utilization methods, develop media strategies based on consumer insights and market data, conduct market and competitor analysis, create reports, manage client service and presentations, monitor and reconcile campaign performance, collaborate with media partners