Senior Associate
Core
Execute investment strategies for media buying, negotiating cable purchases, managing brand allocations, and overseeing billing and scheduling for broadcast and national media campaigns.
Role type
Senior Associate, Investment (Media Buying)
Builds
Media buying strategies and allocation plans for brands
Domain
Advertising and Marketing / Media Buying
Required skills
Traditional media buying expertise, Negotiation, Analytical skills, Quantitative analysis, Brand allocation management, Billing oversight, Scheduling management, Documentation, Leadership
Preferred skills
National broadcast experience, Prisma, Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science, PowerPoint, Excel, Word
Technologies
Prisma, Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science, PowerPoint, Excel, Word
Responsibilities
Negotiate cable purchases, Create recommendation documents, Develop and deliver POV/position papers, Oversee brand allocations and corporate ownership, Manage Tardiis allocations, Oversee billing discrepancies, Check that schedules are inputted correctly, Review/assist in post buy analysis, Analyze ADU packages
Seniority
Mid-level, hands-on IC with leadership responsibilities