Senior Account Executive, Consumer Brands
Core
Develop and execute social-first integrated communications programs for iconic consumer brands, connecting earned, owned, influencer, and paid channels to drive cultural impact and client goals.
Role type
Senior Account Executive (Consumer Brands)
Builds
Integrated social-first communications programs and influencer/creator strategies for CPG and retail brands
Domain
Marketing / Consumer Brands / Digital Strategy
Deliverable
product features
Required skills
PESO ecosystem strategy, influencer and creator program management, owned social and community management, AI/LLM tool utilization, client account management, budget and timeline management, media and social monitoring
Preferred skills
Paid media experience, multicultural programming, retail or beauty brand experience, social listening and measurement tools (Brandwatch, Cision, Sprinklr)
Technologies
AI/LLM tools, social listening platforms, media intelligence tools
Responsibilities
Lead influencer and creator strategy from identification to reporting; manage owned social and community content; translate cultural trends into timely client ideas; collaborate across PR, creative, and media teams; mentor junior team members; manage client calls, timelines, and program recap reports; oversee financial processes including billing and invoicing
Seniority
Senior, hands-on IC