Media Planner
Core
Media planning for healthcare challenger brands across all channels, optimizing campaigns to drive market differentiation.
Role type
Media Planner
Builds
Integrated marketing campaigns for healthcare clients
Domain
Healthcare advertising
Required skills
Media planning across all channels, 3rd party software (DoubleClick, MRI, Nielsen), CPM/CPC/CPA/CPL buying models, Microsoft Excel, Microsoft PowerPoint, pharmaceutical client experience
Preferred skills
Creative suggestions, process optimization, independent work
Technologies
DoubleClick, MRI, Nielsen suite
Responsibilities
Present ideas and gain consensus, explore and implement new processes, work independently while contributing to team goals
Seniority
Mid-level (2-3 years experience)