Senior Media Analyst
Core
Provide analytic support and strategic recommendations for client media accounts by analyzing online and offline campaign data to drive optimization and inform future media decisions.
Role type
Senior Media Analyst (Marketing Analytics)
Builds
Measurable campaign objectives, KPIs, and data-driven insights for client media strategies
Domain
Digital Marketing / Media Buying / Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL (multi-table joins, window functions), paid-media data analysis, campaign taxonomy, data quality assurance, stakeholder communication, problem-solving
Preferred skills
Python (PySpark), cloud data platforms (Databricks, Snowflake)
Technologies
SQL, Python, PySpark, Databricks, Snowflake
Responsibilities
Create measurable online and offline campaign objectives and key performance indicators; Determine campaign data and tracking requirements and support measurement systems; Perform ongoing campaign and client-specific analyses to identify insights; Serve as a key liaison between technical data-engineering resources, analytics teams, and media stakeholders; Support the implementation and enforcement of data quality assurance and quality control processes; Develop a detailed understanding of paid-media data, campaign taxonomy, reporting requirements, and the processes through which data moves between platforms and teams.
Seniority
Senior, hands-on IC