Director, Paid Search
Core
Lead comprehensive search strategies, oversee all search operations, and guide a team of 5-10 Search Supervisors and Managers to drive client business growth and ROI.
Role type
Senior IC search marketing director (team lead)
Builds
Strategic search frameworks, campaign performance insights, and integrated digital marketing solutions for retail clients
Domain
Digital marketing / Paid search / Retail
Required skills
Search Engine Marketing (SEM) strategy, Google Ads & Apple Ads management, Search Ads 360 (SA360), team leadership, business development, analytics, Python, AI technologies
Preferred skills
App campaign strategy, high-consideration retail experience, Local Inventory Ads, advanced analytics tools
Technologies
Google Ads, Google Shopping, Performance Max, Search Ads 360, Python, Microsoft Excel
Responsibilities
Develop strategic plans and testing frameworks, monitor and analyze campaign performance, mentor and manage a team of 5-10 supervisors, cultivate client relationships, identify business development opportunities, lead internal training initiatives
Seniority
Senior, hands-on IC with management responsibilities
