Paid Social Expert
Core
Guide and empower local teams to execute global Paid Social strategies across multiple countries, ensuring adherence to best practices and optimizing campaign performance.
Role type
Senior Paid Social Strategy Lead (Multi-market)
Builds
Global social media campaign strategies and performance optimization frameworks
Domain
Digital Marketing / Paid Social Advertising
Required skills
Paid Social strategy, Meta Ads management, TikTok Ads management, cross-market campaign analysis, team enablement, strategic alignment
Preferred skills
Platform partner collaboration, Snapchat Ads, Reddit Ads, LinkedIn Ads, biddable platform expertise
Technologies
Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, LinkedIn Ads
Responsibilities
Lead deployment of global Paid Social strategies across various countries; Identify new opportunities across different markets to help regional teams become best in class; Act as central subject matter expert to advise and train local execution teams; Monitor multi-market campaign performance and share insights to improve ROI; Collaborate with internal activation and strategy teams to translate technical nuances into strategic language.