Marketing Specialist (d/m/w)
Core
Marketing Specialist supporting the Marketing HR & PubSec team in conceiving, planning, and executing B2B marketing campaigns for Haufe HR products across direct marketing and online channels.
Role type
Marketing Specialist (B2B)
Builds
Marketing campaigns and measures for HR products
Domain
HR Technology / B2B Marketing
Deliverable
product features
Required skills
Marketing campaign planning, Storytelling, Customer journey mapping, Performance analysis, External vendor management, AI tools in marketing
Preferred skills
HR market knowledge, Creative tools (Canva, Figma), Marketing automation, E-mail marketing
Technologies
Marketing automation, E-mail marketing, Canva, Figma, AI tools
Responsibilities
Conceive, plan, and realize marketing campaigns independently; Formulate strong product messages; Utilize storytelling to communicate complex products; Analyze campaign performance and derive data-based optimizations; Coordinate with cross-functional teams; Manage external service providers like creative agencies; Test new marketing paths and formats using AI
Seniority
Entry-level to Mid-level
