Activation Director
Core
Lead media investment and activation activity across a diverse portfolio of clients, ensuring campaigns deliver against business objectives and audited performance measures.
Role type
Senior IC Activation Director (Media Investment)
Builds
Integrated media campaigns across TV, BVOD, radio, streaming, out-of-home, and digital channels for Australian FMCG brands
Domain
Media Buying & Activation (Australia)
Required skills
Media investment strategy, client portfolio management, stakeholder relationship building, commercial negotiation, audit compliance, team leadership, performance reporting, market trend analysis
Preferred skills
Experience with value-based buying models, test-and-learn initiatives, mentoring junior staff
Technologies
TV, BVOD, radio, streaming, out-of-home, digital media platforms
Responsibilities
Lead media investment and activation activity across a portfolio of clients, Build trusted relationships with clients and stakeholders, Drive commercial value through strong negotiation and partnership opportunities, Identify opportunities for innovation and efficiency, Lead client audits and trading reviews, Mentor and develop a team of media investment professionals
Seniority
Senior, hands-on IC with team leadership