Marketing Manager Augenoptik (w/m/d)
Core
Marketing Manager driving performance and growth for the optical business unit (eyewear) through data analysis, cross-channel strategy, and team coordination.
Role type
Senior Marketing Manager (Retail/Optical)
Builds
Integrated, cross-channel marketing campaigns and performance optimization for eyewear sales
Domain
Retail / Optical Industry
Required skills
KPI-based marketing management, funnel analysis, cross-channel marketing strategy, performance optimization, stakeholder coordination, commercial acumen
Preferred skills
Experience in fashion/lifestyle retail, optical industry knowledge, analytical thinking
Technologies
CRM, BI tools, digital marketing platforms
Responsibilities
Develop and manage marketing KPIs for the optical business unit, analyze performance data across the funnel to drive growth, coordinate cross-functional teams (Brand, Content, Performance, Digital), create integrated cross-channel marketing strategies, translate commercial priorities into marketing actions, generate performance reports for stakeholders
Seniority
Senior, hands-on IC