Ecommerce Merchandiser
Core
Senior App Merchandiser owning GMV, conversion rates, and profit margins for Zenni's mobile eyewear app in US and CA markets.
Role type
Senior IC e-commerce merchandiser (mobile app)
Builds
Mobile app product features (visual merchandising, personalization, campaign execution)
Domain
E-commerce / Eyewear / Mobile App
Deliverable
product features
Required skills
Mobile visual merchandising, Western consumer psychology, A/B testing, funnel analysis, inventory management, competitor research, trend forecasting, data analytics (GA/Looker), strategic categorization
Preferred skills
Eyewear industry experience, cross-border e-commerce experience, English copywriting audit
Technologies
Google Analytics, Looker
Responsibilities
Manage visual/logical adjustments for App Home Page, PLP, and PDP; Develop seasonal product promotion strategies; Optimize Rx and LC upload process UI/UX; Execute scientific sorting/filtering by face shape/materials/lens functions; Lead end-to-end shopping journey optimizations via A/B testing; Adjust traffic distribution based on trends and inventory; Collaborate with algorithm team on personalization logic; Perform supply-demand analysis and coordinate liquidation plans; Conduct competitor analysis and propose new mobile commerce features.