Vice President Director, Brand Strategy
Core
Drive brand growth by shaping strategic visions that align creativity, data, and cultural relevance to serve CMOs and CEOs.
Role type
Senior IC brand strategy director
Builds
Original organizing ideas and brand platforms for global brands
Domain
Advertising agency / Brand strategy
Deliverable
product features
Required skills
Strategic visioning, translating business challenges to brand platforms, overseeing cross-functional strategy, partnering with creative directors, driving consumer insights, measuring brand impact via KPIs, external thought leadership, mentoring talent, client relationship management
Preferred skills
Navigating originating ideas, familiarity with generative AI tools (ChatGPT, Midjourney), willingness to travel
Technologies
Generative AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney)
Responsibilities
Shaping and articulating strategic vision aligning creativity and data; Translating business challenges into actionable brand platforms; Overseeing strategy across Brand, Digital, Comms, and Media; Partnering with Creative Director to inspire the creative department; Driving deep understanding of people and culture to turn insights into ideas; Advocating for the consumer's voice; Creating original organizing ideas; Partnering with Data & Analytics teams; Measuring brand impact through effectiveness frameworks and KPIs; Representing the agency's strategic voice externally; Managing and mentoring mid-level planners; Acting as a trusted partner to clients and ally for new business
Seniority
Senior, hands-on IC with leadership responsibilities
