Vice President, Strategy
Core
Senior Media Strategy and Planning lead responsible for developing, executing, and stewarding integrated, audience-led media plans for high-profile accounts.
Role type
Senior IC Vice President, Media Strategy & Planning
Builds
Integrated media strategies, tactical campaign plans, and strategic recommendations for senior clients
Domain
Advertising / Media Planning / Marketing
Required skills
Media fundamentals (reach, frequency, flighting, investment allocation), audience-led planning, data-informed strategy, client presentation leadership, team management, project management, strategic channel mix definition
Preferred skills
QSR or retail category experience, multi-brand portfolio management, advanced media optimization techniques
Technologies
Microsoft Office, audience/competitive/planning/measurement tools
Responsibilities
Lead upfront annual and tactical campaign planning; translate business objectives into actionable media strategies; present to and influence senior clients; manage multiple lines of business and concurrent workstreams; lead and develop direct and indirect reports; oversee full planning lifecycle from brief to post-campaign learning
Seniority
Senior, hands-on IC with people management