Insights Analyst
Core
Transform audience, market, and behavioral data into actionable insights to support strategic decision-making for media and communication strategies.
Role type
Insights Analyst
Builds
Audience profiles, consumer understanding, and strategic recommendations for media planning.
Domain
Marketing & Media
Deliverable
dashboards & analysis
Required skills
Audience analysis, market research, data integration, consumer behavior analysis, data storytelling, strategic insight generation
Preferred skills
Proficiency with Kantar and AIMC (EGM), experience with first-party data, ability to build behavior-based segmentations
Technologies
Kantar, AIMC (EGM)
Responsibilities
Analyze media consumption data to identify patterns and trends; Define actionable audiences through integration of market and first-party data; Combine media, consumer, social, and internal data sources to create a holistic view of the consumer; Identify patterns and shifts in consumer behavior to deliver evidence-based recommendations; Collaborate with strategy teams on pitches and client projects; Develop clear narratives and insight reports based on data analysis.
Seniority
Individual Contributor